Friday 20 Jan 2017
The Virtual Orchestra: Facts & Figures Infographic
The Philharmonia and Southbank Centre’s The Virtual Orchestra project brought two digital experiences to the foyer spaces of Royal Festival Hall in September and October 2016.
Walk-through audio-visual exhibition Universe of Sound, based on Holst’s The Planets, and Virtual Reality presentation 360 Experience (the first VR presentation from a UK orchestra), which features Sibelius Symphony No. 5, were open to the general public for free, with visits and workshops hosted for schools and community groups.
The project culminated in a special live concert, presented by Marcus du Sautoy and conducted by Esa-Pekka Salonen, on Saturday 1 October 2016.
A successor to the Philharmonia’s iOrchestra audience development project, The Virtual Orchestra aimed to reach people with classical music outside the concert hall, and received around 10,000 visits across 10 days. In this infographic, key figures from the project are released for the first time: click here.
The report shows high engagement levels and a younger audience base, including:
- 62% of The Virtual Orchestra visitors were aged 16 - 44, compared to 36% for London arts audiences and 21% for Southbank Centre classical audiences
- 18% of visitors were from a black, Asian or ethnic minority (BAME) background, which is more than double average London arts audiences (7%)
- 38% of under-16s visitors through the schools programme were from a BAME background, which is higher than the London population at 33%
- Of those who had never been to a classical music concert before, 91% of adult respondents said that they would consider going to one after their experience at The Virtual Orchestra
- 80% of respondents to the survey enjoyed themselves ‘very much’
The Virtual Orchestra was produced by the Philharmonia Orchestra and presented in partnership with Southbank Centre. 360 Experience was presented through a partnership of Philharmonia Orchestra, Inition and Southbank Centre. The Philharmonia’s virtual-reality project was conceived by the Orchestra and Esa-Pekka Salonen. Universe of Sound was conceived and created by the Philharmonia Orchestra and Esa-Pekka Salonen, and was presented in partnership with Southbank Centre.
For further information about the project and the Philharmonia’s Digital projects, please contact:
Luke Ritchie, Digital Director
+44 (0)207 921 3900